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Theories for marketing systems...
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Subject
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USA
Marketing
31,287
Marktforschung
12,270
Market research
6,551
Distribution channel
4,857
Vertriebsweg
4,854
Theorie
4,608
Theory
4,582
Marketingmanagement
4,313
Marketing management
4,065
Consumer behaviour
4,039
Deutschland
3,917
Konsumentenverhalten
3,916
Germany
3,134
marketing
2,566
United States
1,835
Relationship marketing
1,702
Beziehungsmarketing
1,676
Einzelhandel
1,402
Management
1,352
Strategisches Management
1,289
Retail trade
1,233
Electronic Commerce
1,205
Vereinigte Staaten
1,170
Werbung
1,157
Agribusiness
1,105
Marketingtheorie
1,046
Marketing theory
1,031
Brand management
1,004
Markenführung
996
Online-Marketing
984
Internet marketing
975
E-commerce
966
Innovation
944
Advertising
908
Internet
906
Absatz
857
Economics
847
Lieferantenmanagement
770
Supplier relationship management
769
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Undetermined
259
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80
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Article
1,075
Book / Working Paper
975
Journal
11
Other
2
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Article in journal
799
Aufsatz in Zeitschrift
799
Aufsatz im Buch
201
Book section
201
Graue Literatur
121
Non-commercial literature
121
Lehrbuch
91
Textbook
88
Collection of articles of several authors
86
Sammelwerk
86
Working Paper
79
Arbeitspapier
77
Hochschulschrift
60
Thesis
49
research-article
40
Glossar enthalten
32
Glossary included
32
Case study
31
Fallstudie
31
Aufsatzsammlung
30
Konferenzschrift
30
Reprint
28
Conference proceedings
18
Bibliografie enthalten
17
Bibliography included
17
Fallstudiensammlung
13
Amtsdruckschrift
12
Government document
12
Guidebook
9
Handbook
9
Handbuch
9
Ratgeber
9
review-article
9
CD-ROM, DVD
8
Conference paper
8
Konferenzbeitrag
8
Bibliographie
7
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7
Sammlung
7
Bibliografie
5
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English
1,883
German
101
Undetermined
76
French
2
Italian
2
Dutch
1
Russian
1
Swedish
1
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Author
All
Kotler, Philip
19
Aaker, David A.
8
Day, George S.
8
Hawkins, Del I.
8
Kumar, V.
8
Hartley, Robert F.
7
Lakdawalla, Darius
6
Layton, Roger A.
6
Malhotra, Naresh K.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Perreault, William D.
6
Zaltman, Gerald
6
Albers, Sönke
5
Baker, Michael John
5
Cannon, Joseph P.
5
Gundlach, Gregory T.
5
Homburg, Christian
5
Keller, Kevin Lane
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Sheth, Jagdish N.
5
Tadajewski, Mark
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Iacobucci, Dawn
4
Kim, Jihyun
4
Kurtz, David L.
4
Lamb, Charles W.
4
Lawrence, John D.
4
Lee, Hyun-hwa
4
Levitt, Theodore
4
Lichtenthal, J. David
4
MacNeal, James U.
4
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Institution
All
American Marketing Association
18
American Management Association
6
European Society for Opinion and Marketing Research
5
NetLibrary, Inc
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
National Industrial Conference Board
3
Seminar on market modelling
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Indian Institute of Foreign Trade <Delhi>
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Agency International Development
1
American Management Association / Marketing Division
1
American Society for Public Administration
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Apress L.P.
1
Arthur D. Little, Inc
1
Arthur D. Little, Incorporated <Cambridge, Mass.>
1
California Agricultural Experiment Station
1
Chinese US Symposium on Systems Analysis
1
Chinese US Symposium on Systems Analysis <1981, Xi'an>
1
Christian-Albrechts-Universität zu Kiel
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural Economics
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Deloitte Touche Tohmatsu <New York, NY>
1
Department of Commerce
1
FAO
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
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Published in...
All
Journal of business research : JBR
21
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of the Academy of Marketing Science
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
American journal of agricultural economics
17
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of marketing
15
Journal of marketing channels : ... distribution systems, strategy, and management
14
Business horizons
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
Journal of marketing research : JMR
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
9
Journal of business ethics : JOBE
9
Journal of business-to-business marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Working paper / National Bureau of Economic Research, Inc.
9
Does marketing need reform? : fresh perspectives on the future
8
European journal of marketing : EJM
8
European journal of operational research : EJOR
8
Harvard business review : HBR
8
Marketing intelligence & planning
8
Series / American Marketing Association
8
Australasian marketing journal
7
Journal of financial services marketing : JFSM
7
SpringerLink / Bücher
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Journal of food products marketing
6
Journal of retailing and consumer services
6
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Source
All
ECONIS (ZBW)
1,880
USB Cologne (EcoSocSci)
111
Other ZBW resources
59
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
2
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Showing
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1
Cases in
marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
4
Marketing
in the American economy
Vaile, Roland S.
;
Grether, E. T.
;
Cox, Reavis
-
1952
Persistent link: https://www.econbiz.de/10000678629
Saved in:
5
Marketing
, principles and methods
Phillips, Charles Franklin
;
Duncan, Delbert J.
-
1968
-
6. ed
Persistent link: https://www.econbiz.de/10002637513
Saved in:
6
Marketing
Problems and improvement programs
Abbott, John Cave
-
1958
Persistent link: https://www.econbiz.de/10001457413
Saved in:
7
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
8
Modern
marketing
management : an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
9
Marketing
management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10001966001
Saved in:
10
Principles of
marketing
: the management view
Buskirk, Richard H.
-
1961
Persistent link: https://www.econbiz.de/10001967057
Saved in:
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