Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integration von Marketing und...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
31,492
Kooperation
6,189
Cooperation
5,820
Theorie
3,912
Theory
3,837
Marketingmanagement
3,682
Marketing management
3,459
Deutschland
3,210
Germany
2,665
marketing
2,604
cooperation
2,480
Vertrieb
2,438
Consumer behaviour
1,930
Physical distribution
1,900
Konsumentenverhalten
1,801
Management
1,449
Strategisches Management
1,421
United States
1,389
Experiment
1,327
Relationship marketing
1,131
Agribusiness
1,126
Beziehungsmarketing
1,106
Spieltheorie
1,068
Innovation
1,048
Game theory
1,019
Marktforschung
1,006
Unternehmenskooperation
923
Unternehmen
864
Werbung
864
Economics
861
Marketingtheorie
837
Marketing theory
830
Brand management
806
Markenführung
797
Inter-firm cooperation
790
Agricultural and Food Policy
736
Advertising
735
Public goods
730
Online-Marketing
728
more ...
less ...
Online availability
All
Undetermined
247
Free
86
Type of publication
All
Book / Working Paper
785
Article
783
Journal
8
Other
3
Type of publication (narrower categories)
All
Article in journal
563
Aufsatz in Zeitschrift
563
Aufsatz im Buch
165
Book section
165
Graue Literatur
93
Non-commercial literature
93
Collection of articles of several authors
80
Sammelwerk
80
Working Paper
65
Arbeitspapier
62
Lehrbuch
56
Textbook
53
research-article
40
Hochschulschrift
36
Aufsatzsammlung
35
Case study
34
Fallstudie
34
Thesis
30
Konferenzschrift
28
Glossar enthalten
19
Glossary included
19
Conference proceedings
18
Reprint
15
Fallstudiensammlung
11
Bibliografie enthalten
9
Bibliography included
9
review-article
9
Bibliographie
8
Handbook
8
Handbuch
8
Amtsdruckschrift
7
Conference paper
7
Government document
7
Konferenzbeitrag
7
Collection of articles written by one author
5
Sammlung
5
Bibliografie
4
Guidebook
4
Nachschlagewerk
4
Ratgeber
4
more ...
less ...
Language
All
English
1,463
German
67
Undetermined
47
French
2
Italian
2
Dutch
1
Swedish
1
more ...
less ...
Author
All
Kotler, Philip
19
Gagliarducci, Stefano
7
Hartley, Robert F.
7
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Homburg, Christian
5
Keller, Kevin Lane
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Workman, John P.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Krohmer, Harley
4
Kumar, V.
4
Kurtz, David L.
4
Levitt, Theodore
4
MacNeal, James U.
4
Outlaw, Joe L.
4
Paserman, Marco Daniele
4
Philipson, Tomas J.
4
Richardson, James W.
4
Ruzic, Dimitrije
4
Singhapakdi, Anusorn
4
Varadarajan, Rajan
4
Aaker, David A.
3
Bodea, Cristina
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Dholakia, Nikhilesh
3
more ...
less ...
Institution
All
American Marketing Association
16
American Management Association
5
NetLibrary, Inc
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Bar Association / Section of Antitrust Law
1
American Management Association / Marketing Division
1
American Management Association / Packaging Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
California Agricultural Experiment Station
1
Canada / Restrictive Trade Practices Commission
1
Chartered Institute of Transport
1
Coffey International Development Ltd
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Economisti Associati Srl
1
Edward Elgar Publishing
1
European Commission / Service for Foreign Policy Instruments
1
Europäische Kommission / Generaldirektion Internationale Zusammenarbeit und Entwicklung
1
Executive-Intelligence-Review-Nachrichtenagentur <Wiesbaden>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
more ...
less ...
Published in...
All
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
11
Working paper / National Bureau of Economic Research, Inc.
11
International Journal of Bank Marketing
10
American journal of agricultural economics
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
The journal of personal selling & sales management : JPSSM
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
EBSCOhost eBook Collection
5
Enterprise & society : the international journal of business history
5
Harvard business review : HBR
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
The marketing review
5
AMS review : official publication of the Academy of Marketing Science
4
Academy of Management journal : AMJ
4
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,382
USB Cologne (EcoSocSci)
119
Other ZBW resources
59
EconStor
8
RePEc
5
BASE
4
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
1,579
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sales Engineering : The
marketing
of technological products
Chorafas, D. N.
-
1967
Persistent link: https://www.econbiz.de/10000595929
Saved in:
2
Salesmen in
marketing
strategy
Lyon, Leverett Samuel
-
1978
Persistent link: https://www.econbiz.de/10000340087
Saved in:
3
IBM - Einblicke in die erfolgreichste
Marketing
-Organisation der Welt
Rogers, Buck
-
1986
Persistent link: https://www.econbiz.de/10000086276
Saved in:
4
Marketing
-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
5
The distribution trap : keeping your innovations from becoming commodities
Thomas, Andrew R.
;
Wilkinson, Timothy J.
-
2010
Persistent link: https://www.econbiz.de/10003874843
Saved in:
6
The convergence of interactive
marketing
and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
7
Scientific distribution : a practical guide to the distribution process and to modern methods of
marketing
and selling
Simmat, R.
-
1940
Persistent link: https://www.econbiz.de/10002806229
Saved in:
8
Marketing
organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
9
Marketing
mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
10
The IBM way : insights into the world's most successfull
marketing
organization
Rodgers, Buck
-
1986
-
1. ed.
Persistent link: https://www.econbiz.de/10013467987
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
