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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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Internationalisation of remote service technologies : a three country study on perception, adaptation and relationship marketing
Paluch, Stefanie - In: Mobility in a globalised world : [economics, …, (pp. 75-86). 2012
Persistent link: https://www.econbiz.de/10009673850
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Best Practices des Solution Sellings
Ahlert, Dieter; Kawohl, Julian - 2008
Persistent link: https://www.econbiz.de/10003810358
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, Sönke - 1986
Persistent link: https://www.econbiz.de/10000071588
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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Energiedienstleistungen : Strategien und Marketingansätze für eine ökologische Energieversorgung
Seifried, Dieter - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10014013891