Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Some remarks on recent "evolut...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketingtheorie
3,052
Marketing theory
2,953
Marketing
847
Theorie
614
Theory
611
Marketingmanagement
556
Marketing management
546
Absatztheorie
361
Consumer behaviour
339
Konsumentenverhalten
339
United States
334
Relationship marketing
304
Beziehungsmarketing
302
Marktforschung
295
Market research
236
Service-Dominant Logic
217
Service-dominant logic
217
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
166
Brand management
152
Markenführung
152
Betriebliche Wertschöpfung
149
Value creation
149
Deutschland
138
Germany
122
Customer integration
113
Kundenintegration
113
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
101
Business-to-business marketing
101
Lieferantenmanagement
89
Supplier relationship management
89
Kundenwert
80
Customer value
79
Internationales Marketing
75
International marketing
74
more ...
less ...
Online availability
All
Undetermined
49
Free
4
Type of publication
All
Article
232
Book / Working Paper
107
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Aufsatz im Buch
89
Book section
89
Reprint
70
Biografie
33
Biography
33
Collection of articles of several authors
28
Sammelwerk
28
Konferenzschrift
11
Conference proceedings
10
Lehrbuch
10
Textbook
10
Graue Literatur
9
Non-commercial literature
9
Hochschulschrift
7
Thesis
7
Arbeitspapier
6
Working Paper
6
Bibliografie enthalten
5
Bibliography included
5
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
3
Glossar enthalten
3
Glossary included
3
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
CD-ROM, DVD
1
Elektronischer Datenträger
1
Handbook
1
Handbuch
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
327
German
11
French
1
Author
All
Jones, D. G. Brian
13
Tadajewski, Mark
12
Kotler, Philip
9
Layton, Roger A.
7
Shaw, Eric H.
6
Hunt, Shelby D.
5
Bubik, Roland
4
Dixon, Donald F.
4
Keller, Kevin Lane
4
Beckman, Theodore N.
3
Monieson, David D.
3
Robson, Julie
3
Wilkie, William L.
3
Alderson, Wroe
2
Alt, Rainer
2
Bagozzi, Richard P.
2
Bartels, Robert
2
Brodie, Roderick J.
2
Brown, Edmund
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Davidson, William R.
2
Doherty, Anne Marie
2
Easton, Geoff
2
Gijsbrechts, E.
2
Grönroos, Christian
2
Hair, Joseph F.
2
Hollander, Stanley C.
2
Kadirov, Djavlonbek
2
Koskela-Huotari, Kaisa
2
Kumar, V.
2
Lamb, Charles W.
2
Lazer, William
2
Lehmann, Donald R.
2
Levitt, Theodore
2
Levy, Sidney J.
2
Löbler, Helge
2
McDaniel, Carl D.
2
Möller, K. E. Kristian
2
Naert, Ph.
2
more ...
less ...
Institution
All
American Marketing Association
6
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Institute of Practitioners in Advertising <London>
1
Market Research Society
1
Marketing-Centrum <Münster (Westf)>
1
National Council of Applied Economic Research
1
USA / Department of Agriculture
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
16
Journal of historical research in marketing
15
History of marketing thought ; Volume 3
8
Australasian marketing journal
4
Europäische Hochschulschriften / 5
4
Journal of business research : JBR
4
Journal of marketing education : JME
4
Journal of the Academy of Marketing Science
4
SAGE library of marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Its Marketing series
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in marketing and entrepreneurship : JRME
2
Legends in marketing
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Proceedings series / American Marketing Association
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
The nature and scope of marketing research
2
Working papers / Lancaster University Management School
2
A reader in marketing communications
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
more ...
less ...
Source
All
ECONIS (ZBW)
338
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
339
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
6
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe
-
1957
Persistent link: https://www.econbiz.de/10000608400
Saved in:
9
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
10
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
