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USA
Messung
22,535
Measurement
22,322
Marketingmanagement
17,087
Marketing management
16,498
Performance measurement
15,235
Performance-Messung
14,423
Theorie
8,921
Theory
8,805
United States
3,843
Marketing
3,802
Unternehmenserfolg
3,779
Firm performance
3,745
Consumer behaviour
3,567
Konsumentenverhalten
3,543
Deutschland
3,489
Germany
3,262
Armut
3,081
Poverty
3,011
Relationship marketing
2,570
Beziehungsmarketing
2,557
Welt
2,432
World
2,380
Strategisches Management
1,964
Direktmarketing
1,926
Portfolio-Management
1,803
Portfolio selection
1,798
Risiko
1,761
Risk
1,710
Strategic management
1,669
Innovation
1,661
Brand management
1,638
Markenführung
1,628
Schätzung
1,620
Direct marketing
1,579
Estimation
1,565
Online-Marketing
1,458
Performance management
1,440
Internet marketing
1,410
Einkommensverteilung
1,396
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629
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Arbeitspapier
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Aufsatz im Buch
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370
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Sammelwerk
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Hochschulschrift
92
Case study
75
Fallstudie
75
Thesis
75
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57
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49
Konferenzschrift
38
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29
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28
Sammlung
28
research-article
28
Conference proceedings
27
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25
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20
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Ratgeber
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Guidebook
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16
Government document
16
Bibliografie enthalten
11
Bibliography included
11
Fallstudiensammlung
10
Conference paper
9
Konferenzbeitrag
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German
104
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Burkhauser, Richard V.
21
Feenstra, Robert C.
19
Kotler, Philip
16
Larrimore, Jeff
14
Nakamura, Leonard Isamu
14
Kaiser, Harry M.
13
Basu, Susanto
12
Klenow, Peter J.
12
Cutler, David M.
11
Diebold, Francis X.
11
Meyer, Bruce D.
11
Zacharias, Ajit
11
Caporale, Guglielmo Maria
10
Sullivan, James X.
10
Wolff, Edward N.
10
Crone, Theodore Michael
9
Garner, Thesia Isedora
9
Garratt, Anthony
9
Gottschalk, Peter
9
Nordhaus, William D.
9
Oswald, Andrew J.
9
Reinsdorf, Marshall B.
9
Fernald, John G.
8
Haltiwanger, John C.
8
Haveman, Robert H.
8
Hawkins, Del I.
8
Knittel, Christopher R.
8
Kumar, V.
8
Marcellino, Massimiliano
8
Marschke, Gerald
8
Abraham, Katharine G.
7
Barattieri, Alessandro
7
Berndt, Ernst R.
7
Corrado, Carol
7
Courty, Pascal
7
Deaton, Angus
7
Fritz, Wolfgang
7
Keller, Kevin Lane
7
Lee, Sokbae
7
Mester, Loretta J.
7
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National Bureau of Economic Research
34
American Marketing Association
15
Jerome Levy Economics Institute
7
OECD
6
IGI Global
5
American Enterprise Institute for Public Policy Research
4
Federal Reserve Bank of San Francisco
4
USA / Bureau of the Census
4
USA / General Accounting Office
4
American Management Association
3
Conference on Research in Income and Wealth
3
Cornell University / Department of Agricultural Economics
3
European University Institute / Department of Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Federal Reserve Bank of New York
3
Maxwell Graduate School of Citizenship and Public Affairs
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Conference on the Measurement of Labor Cost <1981, Williamsburg, Va.>
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Law
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Federal Reserve Bank of St. Louis
2
Innocenzo Gasparini Institute for Economic Research <Mailand>
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Trinity College Dublin / Department of Economics
2
USA / Bureau of Labor Statistics
2
Academy of Marketing
1
American Institute of Certified Public Accountants / Committee on Social Measurement
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
American Society for Public Administration
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
Brookings Task Force on Intangibles
1
Business Research Inst. at the Stockholm School of Economics
1
California Agricultural Experiment Station
1
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Working paper / National Bureau of Economic Research, Inc.
171
NBER working paper series
33
Discussion paper / Centre for Economic Policy Research
27
Public performance & management review
27
Discussion paper series / IZA
24
Journal of business research : JBR
24
The American economic review
24
Finance and economics discussion series
23
Journal of marketing
23
Monthly labor review : MLR
19
The review of economics and statistics
17
Working papers / Federal Reserve Bank of Philadelphia, Research Department
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of advertising research
15
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
15
Harvard business review : HBR
14
NBER Working Paper
14
The review of financial studies
14
IZA Discussion Papers
13
The journal of economic perspectives : EP ; a journal of the American Economic Association
13
American journal of agricultural economics
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Working paper
12
Working papers / Harvard Business School, Division of Research
12
European journal of marketing : EJM
11
Health marketing quarterly
11
Journal of business ethics : JOBE
11
Journal of marketing management : MM
11
SpringerLink / Bücher
11
Applied economics
10
BLS working papers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of selection and assessment
10
Journal of marketing theory and practice
10
Psychology & marketing
10
The journal of asset management
10
International handbook of practice-based performance management
9
Journal of financial and quantitative analysis : JFQA
9
Journal of marketing communications
9
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Source
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ECONIS (ZBW)
3,866
EconStor
60
Other ZBW resources
33
USB Cologne (EcoSocSci)
24
RePEc
4
OLC EcoSci
2
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1
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
2
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
3
Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
Saved in:
4
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
5
The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl
;
Leseane, Reginald
- In:
International business realisms : globalizing locally …
,
(pp. 42-54)
.
2013
Persistent link: https://www.econbiz.de/10011418001
Saved in:
6
Website-reflected operating characteristics of wineries' wine clubs
Williamson, Nicholas C.
;
Bhadury, Joyendu
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 244-258
Persistent link: https://www.econbiz.de/10010462625
Saved in:
7
E-promotions : the value of e-mail marketing
Giannoni, Gerardo
-
2000
Persistent link: https://www.econbiz.de/10001699106
Saved in:
8
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
9
Measuring organisational performance using work
measurement
: towards improving productivity
Sookdeo, Barnes
- In:
International journal of productivity and quality …
28
(
2019
)
4
,
pp. 497-510
Persistent link: https://www.econbiz.de/10012158996
Saved in:
10
An empirical investigation of the link between market orientation and church performance
White, Darin W.
;
Simas, Clovis F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 153-165
Persistent link: https://www.econbiz.de/10003727828
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