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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719
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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Interactive or reactive? : marketing with Twitter
Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
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Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
Park, Mijung; Park, JungKun - In: Journal of customer behaviour 8 (2009) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10003916601
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939