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Marketing
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Kotler, Philip
18
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7
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6
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6
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5
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5
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4
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4
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4
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4
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Accenture
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American Management Association / Finance Division
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American Management Association / Marketing Division
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American Management Association, Marketing Division
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American Society for Public Administration
1
Apress L.P.
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
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1
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1
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1
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1
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1
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1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
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1
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1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
13
Political marketing in the United States
13
Journal of marketing
12
Journal of marketing education : JME
10
Working paper / National Bureau of Economic Research, Inc.
10
Journal of the Academy of Marketing Science
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of food products marketing
6
Journal of historical research in marketing
6
SpringerLink / Bücher
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
Harvard business review : HBR
5
History of marketing thought ; Volume 3
5
Journal of advertising research
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Marketing theory
4
Psychology & marketing
4
Review of industrial organization : RIO
4
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Source
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ECONIS (ZBW)
1,235
USB Cologne (EcoSocSci)
79
RePEc
6
Other ZBW resources
2
EconStor
1
OLC EcoSci
1
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1
Marketing costs and prices : an expanded view
Reibstein, David J.
;
Joshi, Yogesh V.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 124-152)
.
2009
Persistent link: https://www.econbiz.de/10003927264
Saved in:
2
Agricultural research and development : public and private investments under alternative markets and institutions
Fuglie, Keith O.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000609808
Saved in:
3
Return on investment : concept and application
Maw, James Gordon
-
1968
Persistent link: https://www.econbiz.de/10000636849
Saved in:
4
Return on investment of compensation expenditures
Whittlesey, Fred
- In:
The compensation handbook : a state-of-the-art guide to …
,
(pp. 531-542)
.
2008
Persistent link: https://www.econbiz.de/10003726043
Saved in:
5
Testing Baumol : institutional quality and the productivity of entrepreneurship
Sobel, Russell S.
- In:
Journal of business venturing
23
(
2008
)
6
,
pp. 641-655
Persistent link: https://www.econbiz.de/10003752713
Saved in:
6
Testing Baumol : institutional quality and the productivity of entrepreneurship
Sobel, Russell S.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003738238
Saved in:
7
Jim Shaffer on collaborative problem solving
Shaffer, Jim
-
2008
Persistent link: https://www.econbiz.de/10003762754
Saved in:
8
Kathryn Yates on the ROI of employee communications
Yates, Kathryn
-
2008
Persistent link: https://www.econbiz.de/10003762759
Saved in:
9
Inventory and investment in setup and quality operations under Return On Investment maximization
Li, Jie
;
Min, K. Jo
;
Otake, Toshitsugu
;
VanVoorhis, Timothy
- In:
European journal of operational research : EJOR
185
(
2008
)
2
,
pp. 593-605
Persistent link: https://www.econbiz.de/10003768926
Saved in:
10
IP investing : catalyst for return or recipe for pain?
Berman, Bruce
- In:
From assets to profits : competing for IP value & return
,
(pp. 57-79)
.
2009
Persistent link: https://www.econbiz.de/10003783410
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