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Marketingmanagement
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7
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1
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1
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Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of advertising research
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
The journal of consumer marketing
10
Harvard business review : HBR
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
Report / Marketing Science Institute
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management international review : mir ; journal of international business
5
Marketing theory
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Europäische Hochschulschriften / 5
4
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
5
EconStor
1
RePEc
1
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1
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
2
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
3
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
4
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
Saved in:
5
Why historians of economics should tweet
Cherrier, Béatrice
- In:
History of political economy
50
(
2018
)
3
,
pp. 615-621
Persistent link: https://www.econbiz.de/10012016073
Saved in:
6
Adaptive priority-based fair-resource allocation for MIMO-OFDM multicast networks
Hindumathi, Voruganti
;
Reddy, Katta Rama Linga
- In:
International journal of networking and virtual …
20
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012030858
Saved in:
7
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
8
Interaktives Fernsehen im Kontext staatlicher Programme für die Informationsgesellschaft : eine vergleichende Implementationsstudie von Info 2000 und NII
Beckert, Bernd
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639700
Saved in:
9
Quantifying weighted expert opinion : the future of interactive television and retailing
Dransfeld, Henning
;
Pemberton, John
;
Jacobs, Gabriel
- In:
Technological forecasting & social change : an …
63
(
2000
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10001484564
Saved in:
10
Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd
- In:
Web 2.0 : the business model
,
(pp. 1-20)
.
2009
Persistent link: https://www.econbiz.de/10003813267
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