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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.; Johns Jr., Horace E. - In: Services marketing quarterly 33 (2012) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
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Individual service providers versus the firm: where do customer loyalties lie?
Crutchfield, Tammy Neal - In: Services marketing quarterly 29 (2007/08) 2, pp. 19-44
Persistent link: https://www.econbiz.de/10003660761
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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How the public views optometrists ̕advertising : an empirical analysis
Freeman, Gordon L.; Moser, Homer Ronald - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10003893249
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Geographic variation in healthcare utilization : the role of physicians
Badinski, Ivan; Finkelstein, Amy; Gentzkow, Matthew Aaron; … - 2023
Persistent link: https://www.econbiz.de/10014318685
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A power potential approach to middlemen strategies in social marketing
Andreasen, Alan R. - In: European journal of marketing : EJM 18 (1984) 4, pp. 56-71
Persistent link: https://www.econbiz.de/10001071467
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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The effect of advertising on price and quality : an empirical study of eye examinations, sweet lemons and self-deceivers
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824349
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Prescription drug advertising and patient compliance : a physician agency approach
Armantier, Olivier (contributor);  … - In: Advances in economic analysis & policy 6 (2006) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10003379645