A power potential approach to middlemen strategies in social marketing
Year of publication: |
1984
|
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Authors: | Andreasen, Alan R. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 18.1984, 4, p. 56-71
|
Subject: | Öffentliche Dienstleistung | Public services | Dienstleistungsmarketing | Services marketing | USA | United States | Gesundheitswesen | Health care system |
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