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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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Cointegrated vector autoregression methods : an application to non-normally behaving data on selected US sugar-related markets
Babula, Ronald Alexander (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002717669
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RJR Nabisco annual report
RJR Nabisco, Inc. - New York, NY - 1996 - 1999; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001486104
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Effect of sugar price policy on US imports of processed sugar-containing foods
Jabara, Cathy L. - In: Agricultural economics : the journal of the … 3 (1989) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10001085633
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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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Self-referencing and advertising effectiveness
Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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U.S. demand for tobacco products in a system framework
Zheng, Yuqing; Zhen, Chen; Dench, Daniel; Nonnemaker, … - In: Health economics 26 (2017) 8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070