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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms

Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110

Persistent link: https://www.econbiz.de/10011304033

Science mapping in industrial marketing

Vieira, Francisco; Brito, Carlos Henrique Figueiredo e … - In: The journal of business & industrial marketing 30 (2015) 1, pp. 105-115

Persistent link: https://www.econbiz.de/10010526565

Understanding structures and practices of meaning-making in industrial networks

Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542

Persistent link: https://www.econbiz.de/10011496704

Organizational buying decision approaches in manufacturing industry : developing measures and typology

Sinčić Ćorić, Dubravka; Anić, Ivan-Damir; Rajh, … - In: The journal of business & industrial marketing 32 (2017) 2, pp. 227-237

Persistent link: https://www.econbiz.de/10011629502

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691