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The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki - In: The silver market phenomenon : marketing and innovation …, (pp. 279-294). 2011
Persistent link: https://www.econbiz.de/10008746319
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Constructing a code of ethics : an experiential case of a national professional organization
Masciocchi Messikomer, Carla; Cabrey Cirka, Carol - In: Journal of business ethics : JOBE 95 (2010) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10008655246
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Marketing to baby boomers
Smith, Rebecca A. - 2007
Persistent link: https://www.econbiz.de/10003728945
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The aging of Aquarius
Ferguson, Rick; Brohaugh, Bill - In: The journal of consumer marketing 27 (2010) 1, pp. 76-81
Persistent link: https://www.econbiz.de/10003942444
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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After sixty : marketing to baby boomers reaching their big transition years
Harris, Leslie H. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003652158
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
Harris, Leslie H. (contributor) - 2003
Persistent link: https://www.econbiz.de/10003652162
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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2010) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10003953057