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The handbook of crisis communication
Coombs, W. Timothy (ed.); Holladay, Sherry J. (ed.) - 2023 - Second edition
"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book...
Persistent link: https://www.econbiz.de/10013461705
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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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Adjusting corporate customer communication
Plötner, Olaf; Jacob, Frank - In: Bringing technology to market: trends, cases, solutions, (pp. 105-118). 2007
Persistent link: https://www.econbiz.de/10003439217
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Corporate and marketing communications : developments and challenges
Papasolomou, Ioanna (contributor) - 2009
Persistent link: https://www.econbiz.de/10003928510
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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What they can do versus how much they care : assessing corporate communication strategies on Fortune 500 web sites
Kim, Sora; Rader, Scott - In: Journal of communication management : an international … 14 (2010) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10003949166
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
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Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin - In: New media and public relations, (pp. 285-298). 2007
Persistent link: https://www.econbiz.de/10003553938