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USA
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
33
Markenführung
32
Brand image
21
Markenimage
21
Brand
17
Markenartikel
17
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Marketingmanagement
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United States
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Brand extension
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Markenpolitik
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Markentransfer
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Gewinn
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Managers
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Börsenkurs
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Firm performance
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Information value
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Informationswert
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Internet marketing
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English
8
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Park, C. Whan
3
Park, Chul W.
3
Eisingerich, Andreas B
2
Folkes, Valerie S.
2
MacInnis, Deborah J.
2
Park, Jason Whan
2
Porath, Christine
2
Alba, Joseph W.
1
Chen, Shuping
1
DeFond, Mark L.
1
Goyal, Vidhan Krishan
1
Koppitsch, Steven
1
Lutz, Richard J.
1
Pincus, Morton
1
Schmitt, Bernd
1
Young, S. Mark
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of accounting & economics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Review of quantitative finance and accounting
1
The journal of corporate finance : contracting, governance and organization
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
8
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1
Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine
;
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
Saved in:
2
The way a salesperson manages service providers influences customers' anger about problems
Koppitsch, Steven
;
Folkes, Valerie S.
;
MacInnis, Deborah J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 67-77
Persistent link: https://www.econbiz.de/10009716755
Saved in:
3
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
4
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
5
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
6
Board leadership structure and CEO turnover
Goyal, Vidhan Krishan
;
Park, Chul W.
- In:
The journal of corporate finance : contracting, …
8
(
2002
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001655813
Saved in:
7
Internal versus external equity funding sources and earnings response coefficients
Park, Chul W.
;
Pincus, Morton
- In:
Review of quantitative finance and accounting
16
(
2001
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10001747993
Saved in:
8
Voluntary disclosure of balance sheet information in quarterly earnings announcements
Chen, Shuping
;
DeFond, Mark L.
;
Park, Chul W.
- In:
Journal of accounting & economics
33
(
2002
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10001675438
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