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USA
Verkaufspersonal
15
Salespeople
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Mantrala, Murali K.
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JMM : the international journal on media management
2
Health care management science
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of empirical finance
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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ECONIS (ZBW)
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Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali
;
Mantrala, Murali K.
- In:
Health care management science
13
(
2010
)
4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
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2
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
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3
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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4
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
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5
Do bonus payments help enhance salesforce retention?
Joseph, Kissan
;
Kalwani, Manohar U.
-
1992
Persistent link: https://www.econbiz.de/10000838860
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6
Advertising investments, information asymmetry, and insider gains
Joseph, Kissan
;
Wintoki, M. Babajide
- In:
Journal of empirical finance
22
(
2013
),
pp. 1-15
Persistent link: https://www.econbiz.de/10009768530
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