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Short-term effects of advertis...
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USA
Werbung
13,887
Advertising
11,360
Werbewirkung
8,028
Advertising effects
7,801
Consumer behaviour
5,415
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969
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915
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913
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811
Pricing strategy
796
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794
Brand
731
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571
Psychology of advertising
530
Emotion
527
Zielgruppe
503
Target group
486
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479
Celebrity endorsement
469
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466
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448
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447
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Kaiser, Harry M.
37
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12
Diehl, Sandra
9
Richards, Timothy J.
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Moser, H. R.
8
Saffer, Henry
8
Zheng, Yuqing
8
Burton, Scot
7
Cheong, Yunjae
7
Dave, Dhaval
7
Reid, Leonard N.
7
Schmit, Todd M.
7
Berndt, Ernst R.
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Nelson, Jon Paul
6
Okazaki, Shintaro
6
Taylor, Charles Raymond
6
Terlutter, Ralf
6
Tucker, Catherine
6
Alston, Julian Mark
5
An, Soontae
5
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5
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5
DeLorme, Denise E.
5
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Liaukonyte, Jura
5
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5
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5
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5
Yoon, Hye Jin
5
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5
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4
Avery, Rosemary J.
4
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4
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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1
Springer International Publishing
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1
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1
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1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
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Journal of advertising research
80
Journal of advertising : official publication of the American Academy of Advertising
59
Working paper / National Bureau of Economic Research, Inc.
38
International journal of advertising : the quarterly review of marketing communications
33
Psychology & marketing
18
Journal of promotion management : JPM
17
NICPRE / National Institute for Commodity Promotion Research and Evaluation
17
American journal of agricultural economics
15
Journal of business research : JBR
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of current issues and research in advertising : JCIRA
13
Journal of marketing communications
13
The journal of law & economics
11
European Journal of Marketing
10
Health marketing quarterly
10
Journal of marketing
10
Business horizons
9
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of retailing and consumer services
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of industrial organization
8
Journal of historical research in marketing
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
NBER working paper series
8
Southern economic journal
8
The advertising and consumer culture reader
8
The journal of media economics
8
European journal of marketing : EJM
7
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
7
Services marketing quarterly
7
The journal of business : B
7
Agricultural and resource economics review : ARER
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing theory and practice
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Report / Marketing Science Institute
6
The American economic review
6
The journal of consumer marketing
6
Advances in applied microeconomics : a research annual
5
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ECONIS (ZBW)
1,403
USB Cologne (EcoSocSci)
95
Other ZBW resources
24
EconStor
3
RePEc
1
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1
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
2
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
3
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
Saved in:
4
Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models
Brezger, Andreas
;
Steiner, Winfried J.
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 607-612)
.
2006
Persistent link: https://www.econbiz.de/10003347793
Saved in:
5
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
6
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
7
What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
8
Exploding the legend of TV
advertising
and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
9
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
10
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
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