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Relationship marketing
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9
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9
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9
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8
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7
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7
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6
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6
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6
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6
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5
Dincer, Oguzhan C.
5
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5
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5
Rudanko, Leena
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4
Chen, Tom
4
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4
Rau, P. Raghavendra
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Working paper / National Bureau of Economic Research, Inc.
35
International journal of hospitality management
28
Journal of business research : JBR
26
Journal of retailing and consumer services
25
Psychology & marketing
22
The journal of services marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
17
Enron and world finance : a case study in ethics
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
The journal of product & brand management
15
Harvard business review : HBR
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Discussion paper / Centre for Economic Policy Research
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Academy of Management journal : AMJ
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Services marketing quarterly
12
The journal of brand management : an international journal
12
Journal of service research : JSR
11
Discussion paper series / IZA
10
Journal of fashion marketing and management
10
Journal of travel and tourism marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Journal of business ethics : JOBE
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : MM
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
CESifo working papers
7
European journal of marketing : EJM
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of nonprofit & voluntary sector marketing
7
Journal of economic behavior & organization : JEBO
7
Journal of financial services marketing : JFSM
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing theory and practice
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
5
Other ZBW resources
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RePEc
2
OLC EcoSci
1
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1
The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
Saved in:
2
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
3
A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J.
;
Locander, William H.
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010251723
Saved in:
4
Building trust through reputation management
Argenti, Paul A.
- In:
Public trust in business
,
(pp. 236-265)
.
2014
Persistent link: https://www.econbiz.de/10010416730
Saved in:
5
Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of travel and tourism marketing
27
(
2010
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10003970864
Saved in:
6
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
7
Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
Saved in:
8
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
9
"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
Saved in:
10
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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