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Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.; Dai, Bo - In: Psychology & marketing 31 (2014) 11, pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming - In: Journal of promotion management : JPM 18 (2012) 3, pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
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Are fashion-conscious consumers more likely to adopt eco-friendly clothing?
Gam, Hae Jin - In: Journal of fashion marketing and management 15 (2011) 2, pp. 178-193
Persistent link: https://www.econbiz.de/10009232530
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Investigating fashion disposition with young consumers
Lee, Ji Young; Halter, Holly; Johnson, Kim K. P.; Ju, Haewon - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009742861
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
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Exploring the impact of social norms and online shopping anxiety in the adoption of online apparel shopping by Indian consumers
Srinivasan, Rama - In: Journal of internet commerce 14 (2015) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10011432417
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Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Basu, Rituparna - In: Global business review 16 (2015) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
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Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen - In: Journal of global marketing 22 (2009) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003857679