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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
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Understanding the "four-eyed, four-legged" consumer : a segmentation analysis of US moms
Neeley, Sabrina M.; Coffey, Tim - In: Journal of marketing theory and practice 15 (2007) 3, pp. 251-261
Persistent link: https://www.econbiz.de/10003745470
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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
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Product differentiation and market segmentation in applesauce : using a choice experiment to assess the value of organic, local, and nutrition attributes
James, Jennifer S.; Rickard, Bradley J.; Rossman, William J. - 2009
Persistent link: https://www.econbiz.de/10003837870
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Are fruit juice categories separable?
Knight, Erika; House, Lisa; Lee, Jong-ying; Spreen, … - In: System dynamics and innovation in food networks 2008 : …, (pp. 499-505). 2008
Persistent link: https://www.econbiz.de/10003906030
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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An inductive learning approach to market segmentation based on customer profile-attributes
Leung, Chi-hong - In: Asian journal of marketing : the official journal of … 3 (2009) 3, pp. 65-81
Persistent link: https://www.econbiz.de/10003971743