Narrow search
Showing 1 - 10 of 2,243
Cover Image
How the virtual business library meets the virtual researcher : a case of a customer driven innovation
Lehtonen, Eeva-Liisa; Savinen, Teppo - 1997
Persistent link: https://www.econbiz.de/10000965743
Cover Image
Radically rethinking the way crowdfunding works : the case of JumpStartFund and the Hyperloop
Lipusch, Nikolaus; Dellermann, Dominik; Ebel, Philipp; … - In: International journal of entrepreneurial venturing 11 (2019) 6, pp. 598-619
Persistent link: https://www.econbiz.de/10012160408
Cover Image
Steal my idea! : organizational adoption of user innovations from a user innovation community ; a case study of Dell IdeaStorm
Di Gangi, Paul M.; Wasko, Molly McLure - In: Decision support systems : DSS ; the international journal 48 (2009/10) 1, pp. 303-312
Persistent link: https://www.econbiz.de/10003913708
Cover Image
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.; Schau, Hope Hensen - 2007
Persistent link: https://www.econbiz.de/10003500123
Cover Image
Walking the talk : co-creating the future of market research online communities
Troch, Thomas; De Ruyck, Tom - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Cover Image
Developing an user-centred project involving the Web 2.0 community : a case study based on video sharing websites (http://e-guitar.univ-reunion.fr/)
Sébastien, Olivier; Conruyt, Noe͏̈l - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 194-201). 2008
The Web 2.0 philosophy has brought new ways of using the web as a content repository and a sharing platform. Non-computer skilled people can now publish their own text, images, videos and/or sounds and take part in communities created around topics they like. It has also brought an opportunity...
Persistent link: https://www.econbiz.de/10009376511
Cover Image
A call for "user-generated branding"
Burmann, Christoph - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Cover Image
User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José; Scribner, Lisa L.; Ruiz Mafe, Carla - In: Engaging consumers through branded entertainment and …, (pp. 221-241). 2015
Persistent link: https://www.econbiz.de/10011389620
Cover Image
The impact of Facebook on news consumption
Urban, Agnes; Bodoky, Tamas - In: Handbook of social media management : value chain and …, (pp. 805-817). 2013
Persistent link: https://www.econbiz.de/10009763832
Cover Image
Towards a typology of strategies for user involvement
Krumsvik, Arne H. - In: Handbook of social media management : value chain and …, (pp. 657-670). 2013
Persistent link: https://www.econbiz.de/10009763874