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Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.; McAlister, Leigh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.; Bronnenberg, Bart J.; McAlister, Leigh - 1998
Persistent link: https://www.econbiz.de/10000986728