//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing strategy : customers...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketingmanagement
16,696
Marketing management
16,248
Marketing
8,711
Deutschland
5,455
Germany
4,532
Theorie
4,449
Theory
4,429
Konsumentenverhalten
4,035
Consumer behaviour
4,021
Beziehungsmarketing
3,171
Relationship marketing
3,155
Markenführung
2,377
Brand management
2,371
Electronic Commerce
2,056
Strategisches Management
2,013
Online-Marketing
1,859
Internet marketing
1,740
Werbung
1,661
Marktforschung
1,654
Verbraucherverhalten
1,637
Markenpolitik
1,617
Unternehmen
1,567
Kundenmanagement
1,544
United States
1,521
Internationales Marketing
1,305
Internet
1,201
Unternehmenserfolg
1,168
Innovation
1,162
Market research
1,157
Strategic management
1,139
Erfolgsfaktor
1,132
Firm performance
1,097
Social Web
1,082
Social web
1,082
Management
1,076
Markenartikel
1,045
Markenimage
1,012
Advertising
996
International marketing
988
more ...
less ...
Online availability
All
Undetermined
180
Free
39
Type of publication
All
Book / Working Paper
951
Article
744
Journal
9
Type of publication (narrower categories)
All
Article in journal
592
Aufsatz in Zeitschrift
592
Aufsatz im Buch
144
Book section
144
Hochschulschrift
99
Graue Literatur
90
Non-commercial literature
90
Collection of articles of several authors
86
Sammelwerk
86
Thesis
78
Lehrbuch
71
Textbook
64
Case study
55
Fallstudie
55
Arbeitspapier
54
Working Paper
54
Aufsatzsammlung
36
Konferenzschrift
27
Glossar enthalten
25
Glossary included
25
Bibliografie enthalten
21
Bibliography included
21
Conference proceedings
18
Ratgeber
16
Guidebook
15
Reprint
15
Dissertation u.a. Prüfungsschriften
14
Bibliographie
12
Fallstudiensammlung
10
Collection of articles written by one author
8
Handbook
8
Handbuch
8
Sammlung
8
Bibliografie
6
Biografie
5
Company information
5
Firmeninformation
5
Amtsdruckschrift
4
Biography
4
CD-ROM, DVD
4
more ...
less ...
Language
All
English
1,520
German
168
Undetermined
20
French
1
Author
All
Kotler, Philip
19
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Perreault, William D.
7
Day, George S.
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Tadajewski, Mark
6
Fritz, Wolfgang
5
Jones, D. G. Brian
5
Newman, Bruce I.
5
Song, Michael
5
Aaker, David A.
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Bresnahan, Timothy F.
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lehmann, Donald R.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Berger, Arthur Asa
3
Blankson, Charles
3
Boone, Louis E.
3
Brettel, Malte
3
Buzzell, Robert Dow
3
Calantone, Roger J.
3
Calder, Bobby J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
more ...
less ...
Institution
All
American Marketing Association
15
NetLibrary, Inc
5
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
USA / General Accounting Office
2
Academy of Marketing
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Art Directors Club <New York, N.Y.>
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IMP Group
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
more ...
less ...
Published in...
All
Journal of marketing
21
Journal of business research : JBR
20
SpringerLink / Bücher
19
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
EBSCOhost eBook Collection
5
International journal of wine business research : IJWBR
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
McGraw-Hill/Irwin series in marketing
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,513
USB Cologne (EcoSocSci)
191
Showing
1
-
10
of
1,704
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
3
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
5
Marketing : an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
6
Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.
;
Kleiner, David
-
1995
Persistent link: https://www.econbiz.de/10000507702
Saved in:
7
Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
8
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
9
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
Saved in:
10
The marketing casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->