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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
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Using Lacuna theory to detect cultural differences in American and German automotive advertising
Grodzki, Erika - 2003
Persistent link: https://www.econbiz.de/10001691691
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Signs in America's auto age : signatures of landscape and place
Jakle, John A.; Sculle, Keith A. - 2004
Persistent link: https://www.econbiz.de/10004432104
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (contributor) - 1999
Persistent link: https://www.econbiz.de/10004041749
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Advertising progress : American business and the rise of consumer marketing
Laird, Pamela Walker - 1998
Persistent link: https://www.econbiz.de/10004222362
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Provocateur : images of women and minorities in advertising
Cortese, Anthony J. - 1999
Persistent link: https://www.econbiz.de/10004057174
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"Better living" : advertising, media, and the new vocabulary of business leadership, 1935 - 1955
Bird, William L.
Persistent link: https://www.econbiz.de/10004594656
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Endless propaganda : the advertising of public goods
Rutherford, Paul
Persistent link: https://www.econbiz.de/10004595962
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Ads, fads, and consumer culture : advertising's impact on American character and society
Berger, Arthur Asa - 2000
Persistent link: https://www.econbiz.de/10004599280
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism
Frank, Thomas - 1997
Persistent link: https://www.econbiz.de/10004359464