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USA
Marketingmanagement
17,141
Marketing management
16,304
Marketing
3,911
Konsumentenverhalten
3,567
Consumer behaviour
3,562
Verkauf
3,505
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2,909
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2,794
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1,961
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1,957
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1,918
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1,835
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1,578
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1,509
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1,507
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1,353
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1,308
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1,237
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1,083
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1,077
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957
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942
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942
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910
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834
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803
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802
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796
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796
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789
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766
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762
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745
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729
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Kaiser, Harry M.
17
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16
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8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Gómez, Miguel I.
5
Malshe, Avinash
5
McLaughlin, Edward
5
Newman, Bruce I.
5
Richards, Timothy J.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Zettelmeyer, Florian
4
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3
Anderson, Kym
3
Bellin, Howard
3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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American Marketing Association
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NetLibrary, Inc
4
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IGI Global
3
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2
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2
USA / General Accounting Office
2
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1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Centre for International Economic Studies
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
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Published in...
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Journal of business research : JBR
24
Journal of marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of personal selling & sales management : JPSSM
18
Working paper / National Bureau of Economic Research, Inc.
17
Journal of advertising research
13
Journal of the Academy of Marketing Science
12
American journal of agricultural economics
11
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Harvard business review : HBR
10
Journal of marketing management : MM
10
Psychology & marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NICPRE / National Institute for Commodity Promotion Research and Evaluation
9
The journal of consumer marketing
9
Business horizons
8
Journal of marketing communications
8
Journal of marketing research : JMR
8
Journal of retailing and consumer services
8
The journal of business & industrial marketing
8
Australasian marketing journal
7
International journal of sport management and marketing : IJSMM
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of promotion management : JPM
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Report / Marketing Science Institute
7
Series / American Marketing Association
7
Journal of retailing
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The journal of real estate finance and economics
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
International journal of wine business research : IJWBR
5
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Source
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ECONIS (ZBW)
1,604
USB Cologne (EcoSocSci)
10
EconStor
1
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1
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10
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date (oldest first)
1
Profitable sales management and marketing for growing business
Calvin, Robert J.
-
1984
Persistent link: https://www.econbiz.de/10000559845
Saved in:
2
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
3
Targeting sales effort
Smith, Charles Whitley
-
1958
Persistent link: https://www.econbiz.de/10003039089
Saved in:
4
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
5
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
6
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
7
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
8
Sport promotion and sales management
Irwin, Richard L.
;
Sutton, William Anthony
;
McCarthy, …
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003539268
Saved in:
9
Sales blazers : 8 goal-shattering strategies from the world's top sales leaders
Cook, Mark
-
2008
Persistent link: https://www.econbiz.de/10003565006
Saved in:
10
Merchandising - the art of selling
Soca, Diana
- In:
Romanian economic and business review
3
(
2008
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009011066
Saved in:
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