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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
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Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis - 2004
Persistent link: https://www.econbiz.de/10013549572
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Authenticity : what consumers really want
Gilmore, James H. - 2007
Persistent link: https://www.econbiz.de/10003451804
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967