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Marketing : Eine praxisorienti...
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USA
Marketing
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Marketingmanagement
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4,436
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4,407
Marketing management
4,274
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marketing
2,602
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1,387
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1,064
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21
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7
Tadajewski, Mark
7
Aaker, David A.
6
Jones, D. G. Brian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Dholakia, Nikhilesh
5
Homburg, Christian
5
Keller, Kevin Lane
5
Kumar, V.
5
Lovelock, Christopher H.
5
MacNeal, James U.
5
McCarthy, Edmund Jerome
5
Spiller, Lisa D.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Berger, Arthur Asa
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Ehrlich, Evelyn
4
Ehrlich, Gabriel
4
Fanelli, Duke
4
Ferrell, Odies C.
4
Fritz, Wolfgang
4
Kurtz, David L.
4
Levitt, Theodore
4
Outlaw, Joe L.
4
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4
Richardson, James W.
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Sheth, Jagdish N.
4
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4
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American Marketing Association
17
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NetLibrary, Inc
5
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3
National Bureau of Economic Research
3
USA / Department of Agriculture
3
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Eurohandelsinstitut
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Friedrich-Schiller-Universität Jena
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
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Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference on Research in Income and Wealth
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Droege & Comp. <Düsseldorf>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
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SpringerLink / Bücher
22
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Europäische Hochschulschriften / 5
10
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
EBSCOhost eBook Collection
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
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ECONIS (ZBW)
1,365
USB Cologne (EcoSocSci)
257
Other ZBW resources
59
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
1
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
6
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
7
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
8
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
9
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
10
Quantitative analysis in
marketing
management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
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