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American businesses in China : balancing culture and communication
Street, Nancy Lynch; Matelski, Marilyn J. - 2019 - Third edition
Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing … consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the … China : more is better -- Case study: Daimler Chrysler : silence in China after the "deal heard round the world" -- Case …
Persistent link: https://www.econbiz.de/10012200123
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R. - 1993
Persistent link: https://www.econbiz.de/10000876065
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862
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Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.; Kleiner, David - 1995
Persistent link: https://www.econbiz.de/10000507702
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Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A. - 1994 - 1994 printing
Persistent link: https://www.econbiz.de/10000508554
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100