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USA
Consumer behaviour
16
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Zinkhan, George M.
7
Dixit, Ashutosh
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French, Warren
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Hollenbeck, Candice
2
Kwak, Hyokjin
2
Pan, Yue
2
Allvine, Fred C.
1
Andras, Trina Larsen
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Arnould, Eric J.
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Braunsberger, Karin
1
Chintagunta, Pradeep K.
1
Flamm, Richard O.
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Forman, Howard
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Gundlach, Gregory T.
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Malhotra, Naresh K.
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Price, Linda L.
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Sheng, Shibin
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
(McGraw-Hill, Irwin series in marketing)
1
Cross cultural management : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of managerial issues : JMI
1
Journal of marketing
1
Journal of retailing and consumer services
1
The journal of personal selling & sales management : JPSSM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
A cross-cultural investigation of work values among young executives in China and the USA
Pan, Yue
;
Song, Xuebao
;
Goldschmidt, Ayalla
;
French, Warren
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10008647941
Saved in:
2
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin
;
Pan, Yue
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Saved in:
3
The case of the ethical vegan : motivations matter when researching dietary and lifestyle choices
Braunsberger, Karin
;
Flamm, Richard O.
- In:
Journal of managerial issues : JMI
31
(
2019
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012109560
Saved in:
4
Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
Saved in:
5
Aggressive and predatory pricing ; insights and empirical examination in the airline industry
Dixit, Ashutosh
;
Gundlach, Gregory T.
;
Malhotra, Naresh K.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
2
,
pp. 172-187
Persistent link: https://www.econbiz.de/10003400041
Saved in:
6
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
7
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
8
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
9
E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.
;
Zinkhan, George M.
;
French, Warren
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
Saved in:
10
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
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