Shipley, David D. - In: European Journal of Marketing 19 (1985) 3, pp. 48-56
Focuses on the nature of marketing objectives and on facets of their time‐relatedness, flexibility and consistency …. Compares the nature of the objectives as between domestic and export markets, and US and UK markets. Concludes that there is … very little difference between UK and US markets, although the US organizations tend to have longer term objectives, which …