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A Magazine Taxonomy Based on C...
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USA
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
15
Datenschutz
15
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Facebook
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Advertising
4
Brand management
4
Markenführung
4
Privacy
4
Brand
3
Consumer protection
3
Customer experience
3
Data security
3
Datensicherheit
3
Decision
3
Entscheidung
3
Markenartikel
3
Marketing communications
3
Product design
3
Produktgestaltung
3
Twitter
3
Advertising effects
2
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
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Undetermined
1
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Article
7
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1
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Article in journal
6
Aufsatz in Zeitschrift
6
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English
8
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All
Milne, George R.
8
Bahl, Shalini
2
Mason, Charlotte H.
2
Gabisch, Jason A.
1
Gooding-Williams, Sara
1
Iyer, Easwar S.
1
Markos, Ereni
1
Peltier, James
1
Rohm, Andrew
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Handbook of niche marketing : principles and practice
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
8
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1
A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
Saved in:
2
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
Saved in:
3
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
Saved in:
4
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
5
Talking to ourselves : a dialogical exploration of consumption experiences
Bahl, Shalini
;
Milne, George R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 176-195
Persistent link: https://www.econbiz.de/10003982977
Saved in:
6
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
7
Environmental organization alliance relationships within and across nonprofit, business, and government sectors
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
15
(
1996
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10001211828
Saved in:
8
Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni
;
Milne, George R.
;
Peltier, James
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
Saved in:
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