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Decision support systems : DSS ; the international journal
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ECONIS (ZBW)
9
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1
Task-technology fit for mobile locatable information systems
Junglas, Iris
;
Abraham, Chon
;
Watson, Richard T.
- In:
Decision support systems : DSS ; the international journal
45
(
2008
)
4
,
pp. 1046-1057
Persistent link: https://www.econbiz.de/10003780745
Saved in:
2
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
3
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
4
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
5
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
6
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
7
Technology and financial services : marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
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