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Hyman, Michael R.
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Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.
;
Hyman, Michael R.
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
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2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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3
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
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4
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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5
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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6
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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7
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
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