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Advertising
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Stafford, Marla Royne
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing theory and practice
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Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
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1
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ECONIS (ZBW)
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1
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage
;
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
3
,
pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
Saved in:
3
Cross-cultural examination of online shopping behavior : a comparison of Norway, Germany, and the United States
Smith, Rachel Korfhage
;
Deitz, George
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 328-335
Persistent link: https://www.econbiz.de/10009720295
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
5
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
6
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
7
Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
Saved in:
8
Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne
;
Myers, Susan D.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
Saved in:
9
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
Saved in:
10
Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
,
(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
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