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Consumer behaviour
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Milne, George R.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Handbook of niche marketing : principles and practice
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
Saved in:
2
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
Saved in:
3
A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
Saved in:
4
Environmental organization alliance relationships within and across nonprofit, business, and government sectors
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
15
(
1996
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10001211828
Saved in:
5
Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni
;
Milne, George R.
;
Peltier, James
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
Saved in:
6
Talking to ourselves : a dialogical exploration of consumption experiences
Bahl, Shalini
;
Milne, George R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 176-195
Persistent link: https://www.econbiz.de/10003982977
Saved in:
7
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
8
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
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