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Who benefits from large rebates: manufacturer, retailer or consumer?
Gerstner, Eitan - In: Economics letters 36 (1991) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10001104882
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Price-matching policies : an empirical case
Hess, James D. - In: Managerial and decision economics : MDE ; the … 12 (1991) 4, pp. 305-315
Persistent link: https://www.econbiz.de/10001135507
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Why do hot dogs come in packs of 10 and buns in 8s or 12s? : a demand-side investigation
Gerstner, Eitan - In: The journal of business : B 60 (1987) 4, pp. 491-517
Persistent link: https://www.econbiz.de/10001037644
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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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What is the true value of a lost customer?
Hogan, John E.; Lemon, Katherine N.; Libai, Barak - 2002
Persistent link: https://www.econbiz.de/10001704756