Why do hot dogs come in packs of 10 and buns in 8s or 12s? : a demand-side investigation
Eitan Gerstner ; James D. Hess
| Year of publication: |
1987
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|---|---|
| Authors: | Gerstner, Eitan |
| Other Persons: | Hess, James D. (contributor) |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 60.1987, 4, p. 491-517
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| Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | USA | United States | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001037644