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Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
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2
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
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3
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
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4
How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan
;
Su, Chenting
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
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5
Supplier-buyer relationship management in marketing and management research : an area for interdisciplinary integration
Su, Chenting
;
Yang, Haibin
- In:
Journal of business research : JBR
78
(
2017
),
pp. 180-183
Persistent link: https://www.econbiz.de/10011736277
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