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Slouching toward utopia : when marketing is society
Sherry, John F.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 43-60)
.
2014
Persistent link: https://www.econbiz.de/10009774189
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2
The promise of targeted innovation
Corstjens, Marcel
;
Carpenter, Gregory S.
;
Hasan, Tushmit M.
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 39-44
Persistent link: https://www.econbiz.de/10011980892
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3
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
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4
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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5
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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6
What in the world is going on? : some trends in international advertising issues
Sherry, John F.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
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7
Allomother as image and essence : animating the American girl brand
Sherry, John F.
;
Borghini, Stefania
;
McGrath, Mary Ann
; …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 137-149)
.
2009
Persistent link: https://www.econbiz.de/10003787520
Saved in:
8
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
Saved in:
9
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
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