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USA
Markenführung
88
Brand management
84
Deutschland
62
Germany
60
Consumer behaviour
38
Konsumentenverhalten
36
Beziehungsmarketing
33
Relationship marketing
32
Markenpolitik
31
Markenartikel
27
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26
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26
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23
Markenimage
22
Customer satisfaction
21
Theorie
21
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21
B-to-B-Marketing
20
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20
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20
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20
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19
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18
Supplier relationship management
18
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14
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13
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Betriebswirtschaftslehre
12
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12
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12
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11
Franchising
10
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10
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Evanschitzky, Heiner
4
Hubbard, Raymond T.
4
Vetter, Daniel E.
3
Baumgarth, Carsten
2
Ahlert, Dieter
1
Blut, Markus
1
Hailes, William D.
1
Lemon, Katherine N.
1
Malhotra, Neeru
1
Merrilees, Bill
1
Ramaseshan, B.
1
Urde, Mats
1
Vogel, Verena
1
Wangenheim, Florian V.
1
Wangenheim, Florian von
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Journal of marketing management : MM
2
Quarterly journal of business and economics : QJBE
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of retailing and consumer services
1
Retailing in the 21st century : current and future trends
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
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ECONIS (ZBW)
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1
Small business management
Hubbard, Raymond T.
;
Hailes, William D.
-
1988
-
4. ed
Persistent link: https://www.econbiz.de/10000763589
Saved in:
2
Journal prestige and the publication frequency of replication research in the finance literature
Hubbard, Raymond T.
- In:
Quarterly journal of business and economics : QJBE
36
(
1997
)
4
,
pp. 3-14
Persistent link: https://www.econbiz.de/10001234317
Saved in:
3
The publication incidence of replications and critical commentary in economics
Hubbard, Raymond T.
- In:
The American economist : journal of Omnicron Delta …
36
(
1992
)
1
,
pp. 29-34
Persistent link: https://www.econbiz.de/10001134688
Saved in:
4
Replications in the finance literature : an empirical study
Hubbard, Raymond T.
- In:
Quarterly journal of business and economics : QJBE
30
(
1991
)
4
,
pp. 70-81
Persistent link: https://www.econbiz.de/10001137744
Saved in:
5
Service & solution innovation : overview and research agenda
Evanschitzky, Heiner
;
Wangenheim, Florian V.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
Saved in:
6
Current status and future evolution of retail formats
Ahlert, Dieter
;
Blut, Markus
;
Evanschitzky, Heiner
- In:
Retailing in the 21st century : current and future trends
,
(pp. 289-308)
.
2006
Persistent link: https://www.econbiz.de/10003146738
Saved in:
7
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
Saved in:
8
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
9
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
10
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
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