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Commentary-Defensive Marketing...
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Shugan, Steven M.
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Hauser, John R.
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Applications of management science : a research annual
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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2
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
3
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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4
Product assortment in a triopoly
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
35
(
1989
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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5
Consumer-oriented transportation service planning : consumer analysis and strategies
Hauser, John R.
-
1981
Persistent link: https://www.econbiz.de/10001042896
Saved in:
6
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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