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International entrepreneurial culture : toward a comprehensive opportunity-based operationalization of international entrepreneurship

Dimitratos, Pavlos; Voudouris, Irini; Plakoyiannaki, … - In: International business review : the official journal of … 21 (2012) 4, pp. 708-721

Persistent link: https://www.econbiz.de/10009558481

Strategic decision-making processes in internationalization : does national culture of the focal firm matter?

Dimitratos, Pavlos; Petrou, Andreas; Plakoyiannaki, … - In: Journal of world business : JWB 46 (2011) 2, pp. 194-204

Persistent link: https://www.econbiz.de/10008935753

The marketing pathfinder : key concepts and cases for marketing strategy and decision making

Stewart, David; Saren, Michael A. - 2014

"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in...

Persistent link: https://www.econbiz.de/10010408071

Anthropomorphic packaging : is there life on "Mars"?

Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275

Persistent link: https://www.econbiz.de/10011453355

The communication of marketing: a critical analysis of discursive practice

Brownlie, Douglas; Saren, Michael - In: Marketing communication : new approaches, technologies, …, (pp. 278-296). 2005

Persistent link: https://www.econbiz.de/10003247710

SME entrepreneurial orientation, international performance, and the moderating role of strategic alliances

Brouthers, Keith D.; Nakos, George; Dimitratos, Pavlos - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 5, pp. 1161-1187

Persistent link: https://www.econbiz.de/10011373281

Internet-enabled international entrepreneurship: a conceptual model

Mostafa, Rasha; Wheeler, Colin; Dimitratos, Pavlos - In: Emerging paradigms in international entrepreneurship, (pp. 155-172). 2004

Persistent link: https://www.econbiz.de/10002168328

The effects of formalisation, hierarchical decentralisation and lateral communication : strategic decision-making processes on SME international performance

Dimitratos, Pavlos; Thanos, Ioannis C.; Petrou, Andreas; … - In: Entrepreneurship in the global firm, (pp. 51-75). 2011

Persistent link: https://www.econbiz.de/10009381861

A qualitative study of the impact of internationalisation on the small firm with an emphasis on performance indicators and measures

Dimitratos, Pavlos; Jones, Marian V.; Blachos, Geōrgios K. - In: Innovations and entrepreneurship in functional regions …, (pp. 373-383). 2006

Persistent link: https://www.econbiz.de/10003394140

Entrepreneurial orientation and international performance : the moderating effect of decision-making rationality

Deligianni, Ioanna; Dimitratos, Pavlos; Petrou, Andreas; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 2, pp. 462-480

Persistent link: https://www.econbiz.de/10011457281