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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing; Wei, Ran - In: International marketing review 29 (2012) 6, pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
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Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.; Ferrero, Jennifer L. - 1997
Persistent link: https://www.econbiz.de/10000967579
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Commodity promotion programs in the United States
VandeKamp, Philip; Kaiser, Harry M. - 1999
Persistent link: https://www.econbiz.de/10001391463
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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Profitable export marketing. A strategy for U. S. Business
Ortiz-Buonafina, Marta - 1984
Persistent link: https://www.econbiz.de/10000559838
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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International marketing strategy : selected readings
Thorelli, Hans Birger (ed.) - 1973
Persistent link: https://www.econbiz.de/10000329417
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Global marketing : a market-responsive approach
Hollensen, Svend - 1998
Persistent link: https://www.econbiz.de/10000640834