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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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The strategy and tactics of pricing : a guide to profitable decision making
Nagle, Thomas T. - 1987
Persistent link: https://www.econbiz.de/10000083259