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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
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Engaging marketing students : student operated businesses in a simulated world
Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008758035
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
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Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
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Implementing assessment in an outcome-based marketing curriculum
Borin, Norm; Metcalf, Lynn E.; Tietje, Brian C. - In: Journal of marketing education : JME 30 (2008) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10003750097
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Histories of economic thought
Samuels, Warren J. (ed.) - 2003
An 1880 list of references in economics / Warren J. Samuels -- Walton H. Hamilton's outlines for the principles of economics, University of Michigan, 1911 / Warren J. Samuels -- Lectures by James S. Earley on the development of economics, University of Wisconsin, 1954-1955 / Warren J. Samuels --...
Persistent link: https://www.econbiz.de/10012049573
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Syllabi and examinations
Collier, Irwin L. - In: A contemporary historiography of economics, (pp. 121-136). 2019
Persistent link: https://www.econbiz.de/10011971265
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Histories of economic thought
Samuels, Warren J. (ed.) - 2003
Persistent link: https://www.econbiz.de/10001952071