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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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History of marketing thought ; Volume 1
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643548
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History of marketing thought ; Volume 2
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643555
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History of marketing thought ; Volume 3
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643560
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595