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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Ward, Douglas B. - 2010
Persistent link: https://www.econbiz.de/10003779313
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A profile of the steel industry : global reinvention for a new economy
Warrian, Peter - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10010498960
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Market Research Sources : a guide to information on domestic marketing prep. by Rachel Bretherton
Bretherton, Rachel (contributor) - 1936 - <1936 ed.>
Persistent link: https://www.econbiz.de/10002296736
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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Market survey for select minor forest products in France, UK, USA and Japan
1987
Persistent link: https://www.econbiz.de/10000785756
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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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Understanding price dispersion in the airline industry: capacity constraints and consumer heterogeneity
Bilotkach, Volodymyr - In: Advances in airline economics : competition policy and …, (pp. 329-345). 2006
Persistent link: https://www.econbiz.de/10003383068
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.; Nadler, S. Scott - In: Journal of marketing theory and practice 20 (2012) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10009509170