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Estimating cannibalization rates for pioneering innovations

Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1024-1039

Persistent link: https://www.econbiz.de/10008821805

Economic aspects of regional trading arrangements

Greenaway, David (ed.) - 1989

Persistent link: https://www.econbiz.de/10000783693

The mesh : why the future of business is sharing

Gansky, Lisa - 2010

Persistent link: https://www.econbiz.de/10008658128

Consumer and managerial goals in assortment choice and design

Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10010401332

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795

Managing variety on the retail shelf : using household scanner panel data to rationalize assortments

Anupindi, Ravi; Gupta, Sachin; Venkataramanan, M.A. - In: Retail supply chain management : quantitative models …, (pp. 155-182). 2008

Persistent link: https://www.econbiz.de/10003773890

Beyond plain vanilla : modeling joint product assortment and pricing decisions

Draganska, Michaela; Mazzeo, Michael; Seim, Katja - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 105-146

Persistent link: https://www.econbiz.de/10003885261

Outsourcing, firm size, and product complexity : evidence from credit unions

Ono, Yukako; Stango, Victor - In: Economic perspectives 29 (2005) 1, pp. 2-11

Persistent link: https://www.econbiz.de/10003484548

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