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USA
Consumer behaviour
80,599
Konsumentenverhalten
80,482
Marketing
31,465
Economics
23,526
Theorie
16,901
Theory
16,844
Wirtschaftswissenschaft
16,316
Relationship marketing
9,868
Beziehungsmarketing
9,847
Brand management
8,469
Markenführung
8,461
Werbewirkung
8,022
Advertising effects
7,794
Deutschland
7,201
Markenimage
7,119
Brand image
7,055
United States
7,016
Germany
6,202
Online-Marketing
6,193
Internet marketing
6,160
Marketingmanagement
6,126
Marketing management
5,889
Online-Handel
5,722
Online retailing
5,721
Customer satisfaction
5,694
Kundenzufriedenheit
5,651
Werbung
5,586
Social Web
5,436
Social web
5,431
Advertising
5,354
Markenartikel
4,745
Brand
4,703
Einzelhandel
4,513
Service quality
4,457
Dienstleistungsqualität
4,433
Retail trade
4,371
Electronic Commerce
4,162
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3,925
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3,832
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Kaiser, Harry M.
22
Lusk, Jayson L.
21
Kotler, Philip
19
Stavins, Joanna
15
Agarwal, Sumit
14
Einav, Liran
14
Jang, Soocheong
14
Mueller, Barbara
14
Han, Heesup
13
McFadden, Daniel
13
O'Brien, John C.
13
Schuh, Scott
13
Tucker, Catherine
13
Allcott, Hunt
12
Pettman, Barrie
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Colander, David C.
11
Dong, Diansheng
11
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Goldfarb, Avi
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Calantone, Roger J.
9
Chomsisengphet, Souphala
9
Ellison, Glenn
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Samuels, Warren J.
9
Viswanathan, Madhu
9
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National Bureau of Economic Research
68
American Marketing Association
18
American Management Association
6
IGI Global
5
Federal Reserve Bank of New York
4
Federal Reserve Bank of San Francisco
4
Friedrich-Schiller-Universität Jena
4
NetLibrary, Inc
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Economic Research Service
4
American Economic Association
3
Brookings Institution
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Federal Reserve Bank of St. Louis
3
Rand Corporation
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Home Economics Association
2
American Law and Economics Association
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
European University Institute
2
Federal Reserve Bank of Atlanta
2
Federal Reserve Bank of Chicago
2
Federal Reserve Bank of Cleveland
2
Federal Reserve Bank of Dallas
2
Federal Reserve Bank of Kansas City
2
Federal Reserve Bank of Minneapolis
2
Federal Reserve Bank of San Francisco / Research and Public Information Department
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Liberty Fund
2
National Academy of Sciences <Washington, DC> / Office of the Foreign Secretary
2
National Association for Business Economics
2
Springer Fachmedien Wiesbaden
2
USA / Bureau of the Census
2
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Working paper / National Bureau of Economic Research, Inc.
267
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of advertising research
84
Journal of business research : JBR
84
Psychology & marketing
77
Journal of retailing and consumer services
72
NBER working paper series
66
Journal of advertising : official publication of the American Academy of Advertising
62
American journal of agricultural economics
60
International journal of hospitality management
54
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
The American economic review
46
Journal of economic literature
44
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of marketing theory and practice
40
International journal of consumer studies
38
Journal of international consumer marketing
36
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
36
Journal of marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of the Academy of Marketing Science
33
The economic journal : the journal of the Royal Economic Society
32
American economic journal : a journal of the American Economic Association
31
Journal of consumer behaviour : an international research review
31
International journal of retail & distribution management
30
Discussion paper / Centre for Economic Policy Research
29
International journal of sport management and marketing : IJSMM
29
Applied economics
27
Journal of business ethics : JOBE
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of marketing management : MM
25
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
24
Southern economic journal
24
SpringerLink / Bücher
24
The review of economics and statistics
24
Journal of food products marketing
23
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Source
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ECONIS (ZBW)
7,064
USB Cologne (EcoSocSci)
185
Other ZBW resources
76
RePEc
27
EconStor
8
BASE
3
OLC EcoSci
1
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date (oldest first)
1
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
3
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
4
Winning hearts, minds and sales : how
marketing
communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
5
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Gamification in
marketing
: an empirical study of differences in user psychology among services using gamification
Hamada, Shunya
;
Wakabayashi, Yasunaga
- In:
The Kyoto economic review
83
(
2014
)
1/2
,
pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Saved in:
7
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
8
How do customers digest pictorial ads from a psychological perspective?
Hashem, Tareq N.
- In:
Global journal of business research : GJBR
10
(
2016
)
4
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011645439
Saved in:
9
Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
watch the Super Bowl. Its popularity is driving
marketing
forces such as TV commercials, corporate sponsorship, publicity …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
10
The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
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