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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship

Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86

Persistent link: https://www.econbiz.de/10003811715

Measuring unethical consumer behavior across four countries

Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412

Persistent link: https://www.econbiz.de/10003890527

Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants

Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-90

Persistent link: https://www.econbiz.de/10003625040

Sponsorship-linked marketing : introduction to topics

Cornwell, T. Bettina; Kwak, Dae Hee - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 133-136

Persistent link: https://www.econbiz.de/10010526502

Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital

Lee, Seung Pil; Cornwell, T. Bettina; Babiak, Kathy - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 24-42

Persistent link: https://www.econbiz.de/10009719727

Foreign‐Trade Zones in the United States: A Longitudinal Management Perspective

Bettina Cornwell, T. - In: International Marketing Review 6 (1989) 6

This article examines the issues related to US foreign‐trade zones as perceived by the zone managers. A longitudinal study of foreign‐trade zone managers was conducted. The results of the two surveys and an extensive dialogue with foreign‐trade zone managers suggest a continuing lack of...

Persistent link: https://www.econbiz.de/10014827976